dIf Creative Studio

dIf is a creative studio. We shape how brands show up and grow.

Look againWe see what others miss

We look at brands until we see what's been hiding in plain sight. Then we make it impossible to miss.

SocialStrategyDirectionCommerce

same same be dIfferent.

We build brands from the inside out.

Selected workMove →
Strategy · Social · Direction

Younity Netherlands
Editorial design · Copy

The Future of Fashion PR
Strategy · Direction

APXM
Direction

Out of My Mind

Meet the studio

Strategy, social and direction. One point of view.

Studio →
All work
What we doLed by the studio, with a network of specialists chosen for each project
social

Social media management
Content creation
Paid media

 strategy

Communications strategy
Digital strategy
Business development and consulting

 direction

Creative development and branding
Graphic design and post-production
Websites

 commerce

Ecommerce strategy and trading
CRM, site and conversion
International growth and fractional leadership

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Work

Every brand has something everyone has stopped seeing. We find it, and we build from there.

Younity Netherlands, brand and growth strategy
Strategy · Social · Direction

Younity Netherlands

A Dutch personal development platform whose feed reset with every course launch. We gave it a point of view, four content pillars and a monthly testing system, so the brand holds between launches.

26,164Instagram community
6.4%Engagement rate
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The Future of Fashion PR

The Future of Fashion PR

Editorial design · Copy

A magazine on how the internet is rewriting fashion PR, written and designed from cover to close.
APXM

APXM

Strategy · Direction

A travel concierge in Puerto Escondido, founded and built from the ground up.

Out of My Mind

Out of My Mind

Direction · in development

A meditation brand, developed in house. Our own test ground for new formats.

Words

Selected writing

Editorial and brand copy for magazines, travel guides and the brands we work with.

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Younity Netherlands

All work
What we did
StrategySocialDirection

Younity is a Dutch platform for personal development, with courses and programmes for people who want to grow from the inside out. Its Instagram came alive with every launch and went quiet in between. We work alongside the team on the point of view behind the brand, the monthly content calendar, the captions and the look of the feed.

Brand and growth strategy, cover Six-month KPI framework, cover Brand strategy brief, cover
Who we are actually talking to The four pillars Niche and point of view
The thinking

The problem was never a lack of content. Every launch brought a new tone and a new promise, and the community had to get to know the brand again each time. So we built something that holds between launches: four content pillars rooted in the questions the community actually asks, a voice that speaks to one person at a time, and a monthly test where one thing changes and the results shape the next month. Launches now land on a feed that already feels familiar.

The red thread Brand research: Open Highest performing posts in market Business goals Target market Future opportunities: community and owned media
Human touch, applied Pillars in action
Six months of performance data
Where it leads

Younity NL becomes the daily anchor people return to for the human experience of healing, no matter which course is running that month.

26,164Instagram community
6.4%Engagement rate
Next project

APXM

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The Future of Fashion PR

All work
Blurring lines
The Future of Fashion Public Relations, cover
What we did
ConceptEditorial designCopy

A magazine about what happens to fashion PR once the internet takes the microphone away from the press release. We wrote it and designed every page, from the cover to the closing spread. It walks PR professionals through five characteristics of postmodern PR, then puts them to the test on campaigns by Diesel and Adidas.

The internet
Postmodern
Transparency
Content is king
Current content
The design

Every chapter gets its own visual language, so the layout makes the argument before you read a word. Transparency breaks apart letter by letter. Current content repeats until it starts to blur. A classical statue blows bubblegum on the opening of the postmodern chapter. The type carries as much weight as the images, so the magazine feels the way the internet feels to the industry it is written for: loud and layered.

Characteristics Case study: Diesel Closing page
You made it
Next project

Younity

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dIf Creative StudioEst. 2023
upside
down

We turn things upside down.

A creative studio for fashion, art, lifestyle, wellness and spirituality brands.

What we doLed by the studio, with a network of specialists chosen for each project
social

The daily presence.
Social media management, content creation and paid media.

strategy

The thinking.
Communications and digital strategy, business development and consulting.

direction

The look.
Creative development, branding, graphic design, post-production and websites.

commerce

The store.
Ecommerce strategy and trading, CRM, site and conversion, international growth and fractional leadership.

Founded by

Jip Bottema

Ready to be dIfferent?

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Energy flows where attention goes.
Let's direct it towards what matters.

New projects

Ready to be dIfferent?

[email protected]